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Re: Platonic Ideals in Typography
The “perfect” font can be destroyed in a flash by bad choices of size, line length, leading, tracking, color, and any number of other variables determined by the user. With these considerations, one …4 -
Re: Explanation of the Type Industry.
The type industry—as an industry—is one in which the supply is far greater than the demand. It became this way during the nearly four decades after the democratization of type-making technology in th…5 -
Re: Letterform Innovation?
This is a misconception, in my view. Typography is a high craft—a métier—not an art, and is therefore governed by deeply embedded traditions. That's not to say that there isn’t room for creativity, g…2 -
Re: Your business is worth more than 6X yearly earnings
By the way, I think Pablo’s theory about newly acquired fonts becoming fodder for AI-generated fonts is extreme overthink, especially when applied to a company like Monotype. They don’t want more pro…6 -
Re: Your business is worth more than 6X yearly earnings
In U.S. and EU accounting practice, there is a calculation of intangible assets called “goodwill” that comes into play when one company acquires another for a price that is more than the actual value…9